Rock the Bike

Founded by Paul Freedman (aka Fossil Fool the Bike Rapper), Rock the Bike is a Berkeley-based group of inventors, advocates, and bicycle enthusiasts who spread the "spirit of the bike" by finding new ways to advocate bike culture. Rock the Bike's inventions include pedal-powered blenders, lights, ice cream makers, speakers, and amplifiers, as well as the FreeRadical bike storage system, the Mundo Cargo Bike, and the Down Low Glow bike light. In 2010, Rock the Bike sponsored the Pleasant Revolution, a bicycle music group that toured Europe for six months on bike.